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    "title": "Casting News, Interviews and Advice - Casting Networks",
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    "items": [
        {
            "id": "https://www.castingnetworks.com/?p=322414",
            "url": "https://www.castingnetworks.com/news/how-to-spot-ai-casting-scams-protect-likeness/",
            "title": "AI and Acting: How to Spot Casting Scams and Protect Your Likeness Before You Sign",
            "content_html": "\n<p>There\u2019s a lot of talk around AI and how it&#8217;s going to impact the industry. With a lot of noise out there, I did a deep dive so you don&#8217;t have to.</p>\n\n\n\n<p>The potential of AI replacing actors, such as background roles and extras, was a major part of the last round of SAG-AFTRA contract negotiations with the Alliance of Motion Pictures and Television Producers (AMPTP).</p>\n\n\n\n<p>This raises another important question: How will Hollywood protect the people lower down the ladder, whose jobs could be more vulnerable to artificial intelligence? Actors need to be proactive and raise their awareness of how to protect themselves. </p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Key Insights</strong></h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Many <a href=\"https://www.castingnetworks.com/news/how-casting-networks-and-csa-can-help-actors-avoid-casting-scams/\" type=\"post\" id=\"200213\">fake casting calls</a> and talent agency scams now hide risky AI clauses that can give away your digital likeness without proper consent or pay.</li>\n\n\n\n<li>SAG-AFTRA protections center on Consent, Compensation, and Control, making union guidance critical when reviewing contracts.</li>\n\n\n\n<li>Sticking to legitimate casting websites such as Casting Networks is one of the strongest defenses actors have against casting scams.</li>\n</ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"/>\n\n\n\n\n    <div class=\"d-flex align-items-center justify-content-center px-lg-5 px-3 pt-1\" style=\"background-color: rgba(10,9,9,0);background-image: url(&#039;https://www.castingnetworks.com/wp-content/uploads/2026/02/Mask-group.webp&#039;); background-size: cover; background-position: center;\">\n        <div class=\"banner-left col-4 col-lg-5\">\n            <h2 class=\"text-left\">Get access to thousands <br>of high-quality roles.</h2>\n        </div>\n        <div class=\"banner-center col-3 col-lg-3 text-center\">\n                            <picture>\n                                            <source srcset=\"https://www.castingnetworks.com/wp-content/uploads/2026/02/PHONE-MOCK-2-mobile.webp\" media=\"(max-width: 768px)\">\n                                                                <img decoding=\"async\" src=\"https://www.castingnetworks.com/wp-content/uploads/2026/02/Group-32.webp\" alt=\"Banner Image\" class=\"banner-image-mobile\">\n                                    </picture>\n                    </div>\n        <div class=\"banner-right col-5 col-lg-4 text-center\">\n                            <a id=\"banner-link\" href=\"https://app.castingnetworks.com/login/signup/TALENT?_ga=2.43125222.2103773832.1721048373-1030609057.1713483804&#038;_gl=1*1vfcgsy*_gcl_au*MTk4MzczMDgyNy4xNzIxMzA4NzY4*_ga*MTAzMDYwOTA1Ny4xNzEzNDgzODA0*_ga_5V50WCP8LX*MTcyMTMyMTIwOS4zMDYuMS4xNzIxMzIxMjM5LjAuMC4zMTgwMTM3MQ..&#038;post_type=news&#038;p=135120&#038;preview=true\" class=\"btn-article btn-primary btn-dark text-white text-nowrap\" target=\"_blank\">\n                    JOIN FREE TODAY                </a>\n                    </div>\n    </div>\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"/>\n\n\n\n<p></p>\n\n\n\n<p><strong>Know Your Rights</strong></p>\n\n\n\n<p>Legally, no one is allowed to use your image unless you have given them consent to do so. Thus, every contract you sign must be examined closely to ensure there is no AI language in it, and that you are not signing away license to use your image.</p>\n\n\n\n<p><strong>Acquire Legal Representation When Needed</strong></p>\n\n\n\n<p>Whenever possible, have a lawyer look over your contract. There are plenty of attorneys who are willing to work with actors for discounted rates. Simple internet searches can help you connect with someone who will help. However, if for some reason you are unable to work with an attorney, the following suggestions can help you stay protected:&nbsp;</p>\n\n\n\n<p><strong>Be On The Lookout For </strong></p>\n\n\n\n<p>Language might include phrases and clauses like, \u201ctechnology now known or hereafter devised,\u201d \u201cdigital simulation,\u201d or something similar, including requests to allow your page to be scanned. Any reference to technology at all should be red-flagged and checked to make sure there is nothing hidden that might lead a performer to unknowingly sign their rights away.</p>\n\n\n\n<p><strong>Check in with SAG-AFTRA</strong></p>\n\n\n\n<p>The union can be a valuable resource for actors, advising members on how to protect themselves from the encroachment of artificial intelligence. They also sure that producers and production companies do not cross a line into phasing out human performers.</p>\n\n\n\n<p>SAG-AFTRA said in a statement, \u201cOur commitment is simple and our position is unwavering: performance must remain human-centered. AI can enhance creativity, but it must never replace it. AI use must be transparent, consensual and compensated.\u201d</p>\n\n\n\n<p><strong>The Three Cs</strong></p>\n\n\n\n<p>Written into <a href=\"https://www.sagaftra.org/contracts-industry-resources/member-resources/artificial-intelligence/sag-aftra-ai-bargaining-and\" target=\"_blank\" rel=\"noreferrer noopener\">the new agreement</a> between SAG-AFTRA and the AMPTP are certain protections and guardrails, known as Consent, Compensation, Control. Clear consent to use a member\u2019s name, voice&nbsp; and likeness. Fair compensation for the use and using economic equivalency as a deterrent to synthetic performers. Control over performances and replicating, to the best extent possible, the in-person work experience.&nbsp;</p>\n\n\n\n<p><strong>Be Specific</strong></p>\n\n\n\n<p>If you do enter into a job that involves a digital likeness, make sure contracts have clear limitations. This means the scope of use, with a defined project, on defined platforms and campaigns. It also means time limits, approval rights before any likeness is repurposed, and separate compensation for AI training, reproduction or derivative works.</p>\n\n\n\n<p><strong>Protect Yourself</strong></p>\n\n\n\n<p>When it comes to protecting yourself, <a href=\"https://www.sagaftra.org/sites/default/files/sa_documents/DigitalReplicas.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">SAG-AFTRA advises</a> you never to allow a digital replica of your likeness to be used for any performance or union-covered purpose unless a SAG-AFTRA agreement is in place. If you\u2019re uncertain about whether something is covered, contact SAG-AFTRA for guidance.</p>\n\n\n\n<p>That includes making sure a standard contract does not include any clauses about digital replication and perpetuity, and never lose control over the use of your likeness. In other words, if someone offers you the chance to sell your digital likeness for any purpose, the answer should be \u201cno.\u201d</p>\n<p>The post <a href=\"https://www.castingnetworks.com/news/how-to-spot-ai-casting-scams-protect-likeness/\">AI and Acting: How to Spot Casting Scams and Protect Your Likeness Before You Sign</a> appeared first on <a href=\"https://www.castingnetworks.com\">Casting Networks</a>.</p>\n",
            "content_text": "There\u2019s a lot of talk around AI and how it&#8217;s going to impact the industry. With a lot of noise out there, I did a deep dive so you don&#8217;t have to.\n\n\n\nThe potential of AI replacing actors, such as background roles and extras, was a major part of the last round of SAG-AFTRA contract negotiations with the Alliance of Motion Pictures and Television Producers (AMPTP).\n\n\n\nThis raises another important question: How will Hollywood protect the people lower down the ladder, whose jobs could be more vulnerable to artificial intelligence? Actors need to be proactive and raise their awareness of how to protect themselves. \n\n\n\nKey Insights\n\n\n\n\nMany fake casting calls and talent agency scams now hide risky AI clauses that can give away your digital likeness without proper consent or pay.\n\n\n\nSAG-AFTRA protections center on Consent, Compensation, and Control, making union guidance critical when reviewing contracts.\n\n\n\nSticking to legitimate casting websites such as Casting Networks is one of the strongest defenses actors have against casting scams.\n\n\n\n\n\n\n\n\n\n    \n        \n            Get access to thousands of high-quality roles.\n        \n        \n                            \n                                            \n                                                                \n                                    \n                    \n        \n                            \n                    JOIN FREE TODAY                \n                    \n    \n\n\n\n\n\n\n\n\n\n\n\n\nKnow Your Rights\n\n\n\nLegally, no one is allowed to use your image unless you have given them consent to do so. Thus, every contract you sign must be examined closely to ensure there is no AI language in it, and that you are not signing away license to use your image.\n\n\n\nAcquire Legal Representation When Needed\n\n\n\nWhenever possible, have a lawyer look over your contract. There are plenty of attorneys who are willing to work with actors for discounted rates. Simple internet searches can help you connect with someone who will help. However, if for some reason you are unable to work with an attorney, the following suggestions can help you stay protected:&nbsp;\n\n\n\nBe On The Lookout For \n\n\n\nLanguage might include phrases and clauses like, \u201ctechnology now known or hereafter devised,\u201d \u201cdigital simulation,\u201d or something similar, including requests to allow your page to be scanned. Any reference to technology at all should be red-flagged and checked to make sure there is nothing hidden that might lead a performer to unknowingly sign their rights away.\n\n\n\nCheck in with SAG-AFTRA\n\n\n\nThe union can be a valuable resource for actors, advising members on how to protect themselves from the encroachment of artificial intelligence. They also sure that producers and production companies do not cross a line into phasing out human performers.\n\n\n\nSAG-AFTRA said in a statement, \u201cOur commitment is simple and our position is unwavering: performance must remain human-centered. AI can enhance creativity, but it must never replace it. AI use must be transparent, consensual and compensated.\u201d\n\n\n\nThe Three Cs\n\n\n\nWritten into the new agreement between SAG-AFTRA and the AMPTP are certain protections and guardrails, known as Consent, Compensation, Control. Clear consent to use a member\u2019s name, voice&nbsp; and likeness. Fair compensation for the use and using economic equivalency as a deterrent to synthetic performers. Control over performances and replicating, to the best extent possible, the in-person work experience.&nbsp;\n\n\n\nBe Specific\n\n\n\nIf you do enter into a job that involves a digital likeness, make sure contracts have clear limitations. This means the scope of use, with a defined project, on defined platforms and campaigns. It also means time limits, approval rights before any likeness is repurposed, and separate compensation for AI training, reproduction or derivative works.\n\n\n\nProtect Yourself\n\n\n\nWhen it comes to protecting yourself, SAG-AFTRA advises you never to allow a digital replica of your likeness to be used for any performance or union-covered purpose unless a SAG-AFTRA agreement is in place. If you\u2019re uncertain about whether something is covered, contact SAG-AFTRA for guidance.\n\n\n\nThat includes making sure a standard contract does not include any clauses about digital replication and perpetuity, and never lose control over the use of your likeness. In other words, if someone offers you the chance to sell your digital likeness for any purpose, the answer should be \u201cno.\u201d\nThe post AI and Acting: How to Spot Casting Scams and Protect Your Likeness Before You Sign appeared first on Casting Networks.",
            "date_published": "2026-04-30T09:11:00-07:00",
            "date_modified": "2026-04-30T10:03:06-07:00",
            "authors": [
                {
                    "name": "Neil Turitz",
                    "url": "https://www.castingnetworks.com/news/author/neil-turitz/",
                    "avatar": "https://www.castingnetworks.com/wp-content/wphb-cache/gravatar/824/824ad122ece0f64119671fbf606465d3x512.jpg"
                }
            ],
            "author": {
                "name": "Neil Turitz",
                "url": "https://www.castingnetworks.com/news/author/neil-turitz/",
                "avatar": "https://www.castingnetworks.com/wp-content/wphb-cache/gravatar/824/824ad122ece0f64119671fbf606465d3x512.jpg"
            },
            "image": "https://www.castingnetworks.com/wp-content/uploads/2026/04/sag-aftra-new-logo.webp",
            "tags": [
                "Acting Advice",
                "Scams and Safety"
            ]
        }
    ]
}