{"id":119376,"date":"2025-01-17T06:55:03","date_gmt":"2025-01-17T14:55:03","guid":{"rendered":"https:\/\/www.castingnetworks.com\/?post_type=news&#038;p=119376"},"modified":"2025-05-02T12:56:04","modified_gmt":"2025-05-02T19:56:04","slug":"commercial-vo-commercial-tones-to-cultivate","status":"publish","type":"post","link":"https:\/\/www.castingnetworks.com\/news\/commercial-vo-commercial-tones-to-cultivate\/","title":{"rendered":"Commercial Voiceover: 10 Commercial Tones to Cultivate"},"content":{"rendered":"<p>As a professional voice actor, one of the biggest things to keep in mind when you are doing commercial voiceover auditions (or creating a reel) is tone of voice.<\/p>\n<p>The type of product being promoted will make a big difference in the vocal personality casting directors and other industry professionals are looking for. As with any other acting skill, it\u2019s good to know and be able to describe your vocal type. Beyond that, here are some common, yet distinct tones to start cultivating for commercial voiceover work so that you can bring these scripts to life.<\/p>\n<hr>\n<p><b><em>Insights: Ways to Hone Your Commercial Voiceover Skills<\/b><\/em><\/p>\n<ul>\n<li>Adopt the appropriate vocal style for different products, such as confident for medical ads or dreamy for sleep aids.<\/li>\n<li>Practice versatility: Regularly read various commercial scripts to improve adaptability and identify your vocal strengths.<\/li>\n<li>Describe your voice: Accurately articulate your vocal range to better market yourself and align with suitable voice-over opportunities.<\/li>\n<\/ul>\n<hr>\n<h3>The Standard Medical<\/h3>\n<p>Ads for medication, supplements or medical procedures make up a huge portion of commercial voiceover work. Basic notes and tone of voice you want to hit are confident, calm, reassuring and positive. Remember what you\u2019re selling: this product is likely designed to relieve some sort of pain or inconvenience.You want to foster trust with your target audience.<\/p>\n<h3>The Sleepy Medical<\/h3>\n<p>This is a common subset of medical products that requires a tonal shift. Ads for sleep aids or related products want to maintain the basic tenets of other medical commercials, but with an added dreamy quality. You want your listener to feel instantly at ease, relaxed, soothed.<\/p>\n<h3>The Perfume Seducer<\/h3>\n<p>As is often satirized, perfume ads err on the side of sexy. You want to sell a vibe. The promise is that wearing this scent will make you desirable.<br \/>\nNailing this tone of voice without making a caricature is tricky. If you\u2019re not sure where to start, try sitting a little deeper in your voice, adding just a touch of breathiness and slowing your pace a bit. More importantly, you want to buy into it wholeheartedly. If you feel sexy, you\u2019ll sound sexy.<\/p>\n<h3>The Young Parent<\/h3>\n<p>These are for your household products, toys, the occasional car, all the daily life products a typical family might use. The friendly tone is generally chipper, upbeat and may contain relatable suffering, but in a cute, cheeky way.<\/p>\n<h3>The Professional<\/h3>\n<p>A captivating voice with a formal tone, this is for your self-improvement, goal enhancing products and services. You want to be dynamic and at the top of your game while maintaining a confident delivery.<\/p>\n<h3>The Relatable Millennial<\/h3>\n<p>A mix of casual tones and playful tones, the relatable millennial voiceover is similar to \u201cyoung parent\u201d but with a slight focus on warmth and accessibility. Think lotions, natural beauty products, the Jennifer Aniston feel.<\/p>\n<h3>The Hip Non-Profit<\/h3>\n<p>You want to go for an upbeat, authoritative tone, yet compassionate and youthful. Think about \u201cfor a dollar a day\u201d commercials.<\/p>\n<h3>The Vocal Fry<\/h3>\n<p>Still upbeat and youthful, but add some dry wit and sass. This is for music and streaming services, anything geared toward younger generations that wants to convey a \u201ccool\u201d personality. The key to this one is to keep it conversational.<\/p>\n<h3>The Law Office<\/h3>\n<p>The law office tone requires a confident, authoritative voice that&#8217;s compassionate, but with an assertive edge. You want to keep a professional tone while making your target audience feel like you\u2019ll go to bat for them.<\/p>\n<h3>The Comedian<\/h3>\n<p>These are the funny\/cheesy commercials. Anything tongue-in-cheek and generally more adult with great comedic timing. There\u2019s lots of genre overlap, but it\u2019s an important tone to be able to tap into for that sweet, sweet audience connection.<\/p>\n<h3>The Announcer<\/h3>\n<p>Local PSAs, event announcements, anything that\u2019s not too heavy. You want to be energized, motivated, friendly, and upbeat.<\/p>\n<p>This is by no means a comprehensive list of voiceover tones. Some of these will resonate with you more than others. Try reading different types of commercial copy to figure out which ones you\u2019re best suited to, and get the pace, flow and range of voice found in each type in your body and your voice.<\/p>\n<p>Knowing the trends and shorthand approach for commercials will be hugely helpful to your career in voice acting. Start paying attention to the wide range of professional voice styles you\u2019re hearing in different types of commercials.<\/p>\n<p>Practice describing these voice styles as well. The more specific you can get, the better you\u2019ll be able to quickly identify and adhere to the appropriate tone, and the better you\u2019ll be able to market yourself as a professional voice talent.<\/p>\n<p><b>Ready to find your next role with Casting Networks? <a href=\"https:\/\/app.castingnetworks.com\/login\/signup\/TALENT?_ga=2.43125222.2103773832.1721048373-1030609057.1713483804&amp;_gl=1*1vfcgsy*_gcl_au*MTk4MzczMDgyNy4xNzIxMzA4NzY4*_ga*MTAzMDYwOTA1Ny4xNzEzNDgzODA0*_ga_5V50WCP8LX*MTcyMTMyMTIwOS4zMDYuMS4xNzIxMzIxMjM5LjAuMC4zMTgwMTM3MQ..&amp;post_type=news&amp;p=135120&amp;preview=true\" target=\"_blank\" rel=\"noopener\">Sign up<\/a> for a free trial today!<\/b><\/p>\n<p><b>You may also like:<\/b><\/p>\n<ul>\n<li><a href=\"https:\/\/www.castingnetworks.com\/news\/nava-founders-and-voice-actors-tim-friedlander-and-carin-gilfry-on-how-agents-and-unions-can-protect-all-actors-from-ai-harm\/\" target=\"_blank\">NAVA Founders and Voice Actors Tim Friedlander and Carin Gilfry on How Agents and Unions Can Protect All Actors From AI Harm<\/a><\/li>\n<li><a href=\"https:\/\/www.castingnetworks.com\/news\/nava-founders-and-voice-actors-tim-friedlander-and-carin-gilfry-discuss-ai-bills-and-the-importance-of-having-an-ai-rider\/\" target=\"_blank\">NAVA Founders and Voice Actors Tim Friedlander and Carin Gilfry Discuss AI Bills and the Importance of Having an AI Rider<\/a><\/li>\n<li><a href=\"https:\/\/www.castingnetworks.com\/news\/morrissa-nicole-on-what-voice-acting-gives-her-that-on-camera-acting-doesnt\/\" target=\"_blank\" rel=\"noopener\">Morrissa Nicole On What Voice Acting Gives Her That On-Camera Acting Doesn\u2019t<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>As a professional voice actor, one of the biggest things to keep in mind when you are doing commercial voiceover auditions (or creating a reel) is tone of voice. The type of product being promoted will make a big difference in the vocal personality casting directors and other industry professionals are looking for. As with [&hellip;]<\/p>\n","protected":false},"author":53,"featured_media":119379,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"cn_email_teaser":"","footnotes":""},"categories":[727,720],"tags":[],"class_list":["post-119376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice-filmmakers-creators","category-your-career"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Commercial Voiceover: 10 Commercial Tones to Cultivate<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.castingnetworks.com\/news\/commercial-vo-commercial-tones-to-cultivate\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Commercial Voiceover: 10 Commercial Tones to Cultivate\" \/>\n<meta property=\"og:description\" content=\"As a professional voice actor, one of the biggest things to keep in mind when you are doing commercial voiceover auditions (or creating a reel) is tone of voice. 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An apprentice company graduate of the Atlanta Shakespeare Co., she has worked steadily in Atlanta's theatre scene, as well as indie film, TV, commercial and voice over. She has written for Casting Networks since 2013, and is currently workshopping her latest written work: The Mad Hatterpillar and Her Many Heads, a new puppet musical (Book and Lyrics by Rachel Frawley, recent runs at Out Front and Stage Door Theatre in Atlanta, three-time Suzi nominated). Rachel is SAFD certified in four weapons and counting. She\u2019s narrated over 40 audiobooks, and was a producer for the Weird Sisters Theatre Project (2017\/2018). She has taught and directed acting camps, classes and master classes for theatres and studios across Atlanta. She has worked as an intimacy professional, is certified in Mental Health First Aid and is a certified Artistic Mental Health Practitioner. 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